In have a glance at precisely how VH1’s ‘Tough Love’ leveraged Facebook

In have a glance at precisely how VH1’s ‘Tough Love’ leveraged Facebook

Throughout the personal tv Summit thirty days that is final Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the massive social network will help drive reviews. Since Twitter has greater than 800 million active users, many systems have really actually utilized an approach of developing show-specific pages to produce and nurture the communities around their shows. That is as well as the real situation for VH1’s ‘Tough like, ’ an actual possibility show about matchmaking and advice this is certainly dating hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and customer marketing, offered us a meeting that is in-depth to the way they obtained over 45,000 brand new Facebook fans due to the fact end of September by starting the “Ditch or Date” Twitter application to show fans that possibly the worst times could have an ending that is pleased. Through the program, developed employing their agency Attention, they crowd sourced over 10,000 date or ditch votes across 1,0000 tales from fans about their times which are terrible.

Lost Remote: that which was your way of television this is certainly social ‘Tough Love’?

Nigel Cox-Hagan: Facebook, especially over the last couple of years has exploded to be an extremely platform that is prominent our branding and every thing during the period of the last a long duration. We’ve gone from a single approach, a single VH1 Facebook experience to a multi-faceted, multi-prong Facebook strategy. Each one of our major Franchises have actually really their facebook that is web page that is own. Continue reading “In have a glance at precisely how VH1’s ‘Tough Love’ leveraged Facebook”